Haier; we have the gayest corporate logo on earth

Posted on March 25th, 2007 by james

Ladies and gentlemen, it doesn’t get any more gay than this.

new

I think this one takes the prize.

Greatest of all, it adorns all the old Haier appliances in China. I have a little army of these guys around my apartment. This kinda shit just wouldn’t fly back home.

*update: added more pics and will continue to do so as I find more haier homos

Filed under: obscure

8 Responses to “Haier; we have the gayest corporate logo on earth”

  1. patrick, on July 9th, 2007 at 7:40 am Said:

    The Haier Queers strike again!
    http://www.engadget.com/2007/07/08/haier-creates-transformers-themed-laptop-forgets-to-make-it-tra/

  2. Wahoo, on October 6th, 2007 at 11:22 am Said:

    Thank you for sharing!

  3. Josh, on January 20th, 2008 at 2:01 pm Said:

    Did you see (or were you were involved with) the re-branding written about in INQINGDAO’s December issue? White guys on mountain bikes.

    We posted on the cartoon at peer-see.

    http://peer-see.com/blog/the-brothers-haier/2007/02/07/

  4. Fifi, on September 13th, 2008 at 10:19 am Said:

    hi, i read ur blog at a chance and thx for sharing. Haier’s blog brand image in China, what u saw two boys is because once Haier cooperated with a german company to develop its own tech on fridge under the help of German engineers and later Haier is developing fast and fast from the first generation fridge in china market . And to Chinese culture , it is to show the friendship between two companies so one asian boy and one western boy hug together to show friendship and appreciation of the help. And also Chinese like little kids very much, it is the symbol of lovely and cute so Haier change its brand image like you mentioned in local market. But right now it is also realized the culture differences and have changed its image in overseas like that.

  5. james, on September 13th, 2008 at 12:17 pm Said:

    Thanks for the information on their logo Fifi.

    But I still think it’s hilarious that they decided to make them wear nothing but speedos!

  6. Bob, on January 2nd, 2009 at 1:28 pm Said:

    http://www.ingentaconnect.com/content/pal/bm/2006/00000013/F0020004/art00004

    They’ve written a few journal papers on Haier logo.

  7. Jen, on August 6th, 2009 at 8:30 pm Said:

    I just moved to China a couple of weeks ago and one of the first things I notices was the Haier sticker on the a/c in my bedroom. In fact, I took a pic of it and posted it on my blog too. It’s just so weird. What were they thinking? Actually, I know what they were thinking. It’s not weird here that boys hold hands. I see non-gay teenage boys holding arms or shoulders, I’ve even seen a couple of them hold hands. An adjustment to be sure, especially since I moved here from Miami.

  8. Aplington, on September 4th, 2009 at 4:56 pm Said:

    I just moved to China a couple of weeks ago and one of the first things I notices was the Haier sticker on the a/c in my bedroom. In fact, I took a pic of it and posted it on my blog too. It’s just so weird. What were they thinking? Actually, I know what they were thinking. It’s not weird here that boys hold hands. I see non-gay teenage boys holding arms or shoulders, I’ve even seen a couple of them hold hands. An adjustment to be sure, especially since I moved here from Miami.;…

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